Instagram's Latest Updates New Grid, Reels and More

Instagram is evolving to stay ahead in the fast-paced world of social media, with new features designed to enhance user experience and empower content creators. From grid customization tools to longer Reels, here’s a breakdown of the latest updates.

Tall Grid Profile Layout

Instagram has introduced a tall grid profile layout to better showcase vertical content. This change aligns with the platform’s focus on Reels and other mobile-first formats.

However, the new layout hasn’t been universally embraced. Users have expressed concerns over disrupted aesthetics, prompting Instagram to work on thumbnail customization tools that will allow creators to maintain control over their profile’s appearance.

Updated Aspect Ratios

• Stories and Reels: Now use a 9:16 aspect ratio, perfect for full-screen vertical videos and images.
• Vertical Feed Posts: Updated to a 4:5 ratio (1080 x 1350 pixels). This shift provides more vertical real estate, helping content stand out in the feed.
• Main Grid: Adopts a 3:4 ratio, slightly taller than the previous 1:1 square format.

While the grid has changed, content creators are advised to continue using the 4:5 ratio for their vertical posts, as these adjustments allow for better compatibility across feed previews and the main grid.

Reels Get Longer

Reels have become a central feature of Instagram’s strategy, and the platform has now increased the maximum video length from 90 seconds to three minutes. This update offers creators more flexibility to share in-depth stories, tutorials, and engaging content.

With TikTok’s dominance in short-form video, this move aims to attract creators who need slightly more time to captivate their audience without losing the fast-paced charm of vertical videos.

Liking Reels Goes Public

In a subtle yet significant update, Instagram now shows your friends which Reels you’ve liked. This feature encourages deeper engagement, sparking conversations around shared interests and content recommendations.

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Looking Ahead

Instagram’s focus on empowering creators and improving user experience reflects its commitment to staying competitive. By listening to user feedback and rolling out thoughtful updates, the platform is striking a balance between innovation and usability.
For creators and brands, these changes open up new opportunities to connect with their audience while maintaining control over their content’s presentation.

Stay tuned for more updates as Instagram continues to refine these features and introduce new ones!